Turn Every Infrastructure Site into a Revenue Driver
Commercial operations infrastructure software for leasing, marketing, and deal management.
The digital economy runs on infrastructure – towers, fiber, data centers, and energy sites. But owning assets isn’t enough. Growth depends on how well you monetize them. Slow contracting, siloed spreadsheets, and scattered records drain margin and momentum. Sitenna’s Deal Cloud changes that. It unifies marketing, sales, and leasing into a single, intelligent workflow so you can surface capacity, automate steps, and move from interest to income – fast.
Sitenna is built as a unified system of record for infrastructure assets – an intelligent data layer that underpins end-to-end operations and fuels accurate, AI-ready decision-making. Across telecom and digital infrastructure portfolios, operators use Sitenna to transform “sites” into living, revenue-generating data objects – visible, searchable, and actionable across teams.
Why Commercial Operations Stall
Portfolios are expanding faster than legacy tools can handle. Without a central source of truth, high-value assets stay hidden from demand.
Common barriers we eliminate:
- Assets hidden from buyers. Available capacity doesn’t reach prospects or channel partners in time.
- Missed renewals and escalations. Manual calendars create revenue leakage.
- Lease overlaps and conflicts. Fragmented site data derails co-location operations.
- Slow, email-bound workflows. Negotiations stall when legal and sales work in different systems.
If your teams juggle spreadsheets, PDFs, and siloed tools, you’re paying an invisible tax on every deal. Sitenna removes that drag with end-to-end infrastructure operations software anchored by a single data model.
Meet Sitenna’s Deal Cloud
Market faster. Lease smarter. Monetize at scale.
Deal Cloud connects the full path from site marketing automation to infrastructure asset leasing, replacing manual handoffs with governed, auditable workflows. Use Spotlight to promote inventory with accurate, geospatially filtered listings; close with Nexus, the leasing engine that digitizes applications, standardizes templates, and streamlines approvals.
Capabilities that accelerate time to revenue:
- End-to-end deal flow. Track every interaction from inquiry to signature with one audit trail – true infrastructure deal management.
- Digitized applications & contracting. Dynamic forms, e-signatures, and template governance reduce friction in your lease management platform.
- Automated SLA gates. Alerts, escalations, and tasks keep deals moving to Go-Live and cash.
- Tenant & site management. Central dashboards for telecom site management and co-location operations.
- Spotlight marketing. Publish accurate availability to the right tenants and partners with site marketing automation.
Under the hood, Sitenna functions as a centralised asset data platform and single source of truth for infrastructure projects, ensuring every change to an asset is asset-linked to communications and contracts – clean data in; reliable decisions out.
Revenue Reporting & Forecasting
Leaders need live insight, not month-end guesswork. Deal Cloud connects executed terms, escalations, and billing logic to a real-time revenue view – so you can see what’s performing, where capacity sits idle, and which co-location opportunities to target next. Identify under-utilised sites, model pipeline impact, and focus the team on deals that move the needle.
Legal x Sales: One Rhythm
Commercial velocity rises when legal and sales share the same record of truth. In Sitenna, role-based access, versioning, and standardized templates cut cycle time and risk. Every redline, approval, and clause lives in one place – asset-linked communication & contract management purpose-built for infrastructure portfolios.
Part of Sitenna’s Integrated Platform
Deal Cloud sits alongside Growth Cloud (Prospect, Catalyst) and Management Cloud (Forge, Command), giving you tower & site asset management software and infrastructure project portfolio management in one connected suite. That means stronger rollouts today and cleaner operations tomorrow – on a platform designed to scale with national programs and multi-country portfolios.
What You Can Achieve (At a Glance)
- Faster path from site options to revenue driver
- Higher renewal capture and cleaner escalations
- Fewer conflicts across co-location and inventory
- Better pipeline confidence and forecasting accuracy
- A truly connected infrastructure operations system ready for AI search and analytics
FAQ
What is Sitenna’s Deal Cloud?
It’s commercial operations infrastructure software that unifies marketing, sales, and leasing for infrastructure portfolios – built on a single data model.
How does Sitenna help with co-location operations?
Spotlight surfaces capacity; Nexus standardizes intake and contracting; dashboards prevent overlaps and reveal new tenant opportunities.
Can it support telecom and edge data centers?
Yes. Sitenna is tailored for telecom infrastructure asset management, fiber, towers, and edge assets, with geospatial filters and portfolio-wide governance.
Is it an end-to-end platform?
Yes. From site acquisition to lease-up to portfolio management, Sitenna provides end-to-end infrastructure operations software on a unified record.
How does Sitenna improve revenue visibility?
Deal Cloud ties executed terms to live revenue dashboards, highlighting under-utilised assets and forecasting cash flow more accurately.
Ready to maximize digital infrastructure monetization?
Talk to Sales and see Deal Cloud turn every site into a measurable revenue driver.